• Why do they call it an EIDR number? It has letters and slashes and other stuff, too.

    Well, computers are funny that way. To a computer, it is a number. EIDR is part of a regime in which virtually any item in the universe could be given its own, unique, identifier. The range of numbers is so big (79,228,162,514,264,337,593,543,950,336) that it could be used to assign a unique id to every grain of sand on every beach and desert on the planet. So, we feel very confident that we won't have to change the structure of an EIDR number in the future because we weren't optimistic enough about its future prospects.

  • What is the point of an EIDR number?
  • With the advent of digital distribution of entertainment, and the proliferation of different standards, resolutions, encodings, and edits of individual titles, it becomes more and more burdensome for different parties in the production and distribution ecosphere to communicate with one another. It is no longer sufficient for a retailer to ask for distribution rights for, say, The Godfather. The distributor would have to know: which edit? In what language? On DVD, or Blu-Ray, or 4K, or maybe even streamed to a smart phone? With a directors commentary? Special features? Using which encoding method?

    Without clarifying these issues, it is unlikely that the distributor will know what precisely the retailer or streamer wants access to. And the license rates, theatrical royalties, bandwidth requirements, cannot be determined without knowing precisely what is being talked about.

  • Do EIDR numbers have to be so long and hard to read?
  • Well, yes. EIDR numbers are more geared towards computer systems, and they are unbothered by the length and complexity. And the length helps guarantee that EIDR won't run out of numbers in your lifetime, or your grandchildren's, thus helping ensure that it is a standard that can last. ISBN, the numbering system for books, is in a years-long process of revamping its structure from 10 digits to 13, precisely because they were projected to run out of numbers. Internet addresses, similarly, are scheduled to be expanded, because they are running out of numbers too. By having that extra length, EIDR is "future-proofed" itself to the degree that every human being that ever existed could be issued a trillion EIDR numbers without threatening to exhaust the pool.

  • Why does it cost me money to just get a number?
  • An EIDR ID is not simply a number, but represents a substantial organization and infrastructure to support it. EIDR maintains a staff of technologists and support personnel to help ensure that numbers are unique, that titles aren't duplicated, and that the performance of the registry is adequate to demand. The Title Registrar,, which is an EIDR member, developed software to allow public registration of titles, and to maintain a precise synchronous copy of the registry, and maintains the staff to manually review new registrations to ensure that they are legitimate and correctly entered.

  • Can I obtain an EIDR ID for a title I didn't create?
  • Yes, you can. Anyone with a commercial or distribution interest in a movie or video work can obtain an EIDR ID. Creation of an EIDR ID does not imply ownership of a title, but once an ID is in the EIDR ecosphere, it becomes the single, unambiguous, world-wide reference for that specific work--the same EIDR ID will be used by all parties from that day henceforth.

  • What does an EIDR ID do for my company?
  • EIDR IDs ease the exchange of information about titles throughout the distribution chain. Increasingly, it is required. Among the advantages of EIDR asset identification, are:

    • Producer-to-distributor, and distributor-to-provider integration
    • Improved ratings and retail reporting
    • More accurate reporting and analytics
    • Eased ad placement and revenue determination

    A 2013 analysis by Ernst & Young identified $2.5 - $3.5 billion in financial savings per year from strong asset identification, like EIDR, through improved distribution efficiencies, reduced errors, and increased levesl of automation made possible by the IDs.